Google Analytics (GA) is a powerful tool, constantly evolving and designed to keep up with the needs of modern online businesses. GA is a vital component of any conversion rate optimisation (CRO) programme.
The data and insight GA can produce is important to guiding your CRO efforts and helping to develop exciting ideas to test.
In this e-book, AWA's Head of Analytics, John Barnes, explores seven different ways you can use this tool to increase website conversion and online revenues.
AWA digital specialise in GA and CRO for ecommerce websites, but you can apply the concepts covered to almost any sector.