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Can you trust the data you get from Google Analytics

80% of Google Analytics accounts are set up wrong* - is yours one of them?


Regain control with a Google Analytics Healthcheck:

  • Verify your Google Analytics account is GDPR compliant
  • Establish what works, what doesn't, and how to fix it
  • Ensure business decisions are made with accurate data
  • Where (and where not) to spend marketing budget by having confidence in your revenue reports
  • Discover which missed tracking opportunities can drive insight and revenue


30% of analytics accounts are tracking ecommerce revenue incorrectly - your Google Analytics account could be costing you money

You could be wasting money on marketing efforts led by inaccurate data (or losing money on missed opportunities). An improperly configured account can lead to bad business decisions.

A Google Analytics healthcheck audit makes your data accurate and complete.

Find out how a Google Analytics healthcheck can help you.

Kerrie Chamberlain

"AWA's healthcheck fixed a serious tracking issue we had - within a week, and their on-going support has made our paid media tracking much more accurate - saving us money through better attribution."

Kerrie Chamberlain
P&O Ferries

Other successful projects have been completed for:

P&O Ferries-logo-01
Mountain Warehouse-logo-01
Rutland Cycling-logo-01
Go Outdoors-logo-01
River Island-logo-01

Why a healthcheck is important

  • Are you tracking Personally Identifiable Information (a Google and GDPR violation)?
  • Do you track transactions? If so, are transactions tracked correctly? If not, you are making decisions based on revenue data that's just wrong or incomplete.
  • What safeguards / warnings do you have if tracking stops?
  • Do all the right people have access to your account? And do some people have access who shouldn't?
  • Is the tracking code implemented correctly on site (or via a tag manager)?
  • Are you correctly tracking user behaviour with events and goals? Are they aligned with your business' goals?
  • Are you fully customising your Google Analytics account with custom data?
  • Are Adwords and Search Console integrated correctly (if you use them)?
Speak to our head of analytics (no sales people)

If you're looking to discuss your analytics account and your healthcheck audit, start with a free consultation.

Simply complete this form


AWA digital is a Google Marketing Platform Partner

"We have been evaluated by Google, and meet rigorous qualifications standards, to deliver Google Analytics services under the Google Marketing Platform (GMP) program. The program makes it easy for you to choose an analytics company you can trust."

John Barnes
Head of Analytics, AWA digital

*Source eConsultancy.com


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